Call FREE Expert Advice 0800 567 7721 | Hearing Aid Price List | 8am to 8pm 7 days a week

Hidden Hearing

National Coverage

Hidden Hearing are a national hearing aid retailer with their head office in Maidstone, Kent. It was founded in 1987 and in 2000 was purchased by the William Demant Holding group. William Demant also own the hearing aid Manufacturers Oticon and Bernafon.

Given that they are wholly owned by the same company that owns Oticon and Bernafon you can expect that they are likely to recommend these brands of hearing aids.

There is nothing wrong with Hidden Hearing selling Oticon hearing aids but they’re not exactly upfront about the relationship. In fairness, Oticon do make good hearing aids, they’re just not the only manufacturer out there.   

What many people find frustrating is that they have some of their hearing aids “rebranded”. This is where a product’s identity is obscured by giving it another name. An example of this is when Oticon launched their flagship product the Oticon Agil Pro back in 2010. It was rebranded the Oticon K220 by Hidden Hearing. For the record, these were retailed at over £7000 for a pair! We can provide the same hearing aids for £2990 a pair. Be sure to check out our prices for Oticon hearing aids. We’ve listed the Hidden Hearing rebrand name in brackets next to the description.


YourHearing believe the consumer should be offered the choice of all commercially available hearing aids with impartiality. We believe in delivering not only a top quality service and aftercare but at a low, fair price. We do not agree with the methodology of rebranding and the confusion it causes to the consumer.

Thank you for your submission.

Your details have been received and will be processed as soon as possible.

About You

Contact Details

Correspondence Address

About Your Hearing Aid:

This product is specifically designed to cover hearing aids, some of the features and benefits include

  • All Risks Insurance
  • Includes Accidental Damage Theft and Loss
  • Worldwide insurance with up to 60 days cover for each trip abroad
  • Cover at home and away including accidental loss
  • Pay by monthly direct debit
  • Insurance underwritten at Lloyd's of London
If you have more than one hearing aid, please enter the total value.

Policy Summary - Policy Wording | Your hearing Hearing aid insurance is arranged and administered by Assetsure, a trading name of Hildon Park Limited Registered in England & Wales with Company Number 08223911. Authorised and Regulated by The Financial Conduct Authority FCA, registered number 592997.